Originally Czech famous car brand Škoda is looking for new visual identity of their new program of technical education called JEDU.
Cooperation with Oskar Koutný in the school studio GDVK UMPRUM, 2019
Visual Identity is based on technical drawings and electrical circuits, integral part in process of car creation. Logotype by itself shows motion, but it also works as voltage source, which is involved in electrical circuit that appears on every poster. This electrical circuit binds to specific car component, which is photographed an placed on a poster. Elements on edges of poster allow connection of each poster from all sides. And that way, the posters are gradually connect to each other as individual parts of cars. The color scheme is preserved from visual identity of Škoda.
